Honestly Awesome.

Today, Jessica Alba and co-founder Christopher Gavigan launch their subscription-based baby product line: The Honest Co. Up front let me say that I haven't tried any of their diapers, lotions, or potions—but dammit I have eyes, and they look adorable!

via The Honest Co.

I like the simplicity of the cyan logo with the leaf butterfly wings. 

How fun to get one of those cute little flowery packages on the doorstep full of naturally awesome goodies for your little one? I can't wait to check out the boy diaper designs for Trumpster.