This is what I mean by complete story. A lot of people think that once they have their logo, maybe some business cards that they're done. But it really reinforces your brand and makes it something special when you carry the look and feel throughout everything you do. Website, packaging, letterhead whatever. Don't be fat and lazy—brand it dammit!
**Also—if you haven't entered The Adults paperback giveaway head there now. Thanks to everyone who has already entered, your answers are awesome.